Executive Summary Pestle analysis of the AirAsia shows that liberalization in the air market of Asia Pacific countries has improved with the international market access. It has also been found that there has increase in growth of number of airlines operating in this region and also the number of passenger has improved after the market liberalization. Five forces model analysis indicate that this industry is highly competitive and high threat of new competitor in this industry and other substitute of domestic market. SWOT analysis of this AirAsia has shown that company has its strength in the management, operation efficiency and low cost and its weaknesses are highlighted with the poor staffing, no response customer care and other attractive marketing strategy. It is highly recommended to the company to expand its business in the European Countries and Western Asia making the Abu Dhabi as its main hub. Www.studentsAssignmentHelp.com Custom Essay Writing – Assignment Help Services – UK US Australia Singapore.

Introduction Market liberalization in the Asia Pacific countries has vast impact on the Airasia Airline Company, as this company firstly operates in Malaysia and after the virtue of market liberalization Airasia Airline Company got the chance to enter in other countries of Asia Pacific that leads to boom to its on-going journey in the Malaysia. This report is written to investigate the case of “The ascendance of AirAsia: building a successful budget airline in Asia” as written by Thomas Lawton and Jonathan Doh (Shaw, 2012).

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The case is on the journey of Airasia Airline Company in the Asian Pacific countries before and after the market liberalization. In this report two main tasks will be carried. One is related with conducting of Pestle analysis to know how market liberalization in the Asia-Pacific assisted AirAsia’s growth in the region.

Inf Allos 9.2.2.1034 Pv there. Another is related with the conducting of SWOT and porter five forces model analysis to know how the market liberalization trend on the company. Start A Program Remotely more. AirAsia is the Malaysian low cost air carrier that charges the lowest fares per kilometer in the world (Case Study). Analysis and Research PESTEL analysis of Air Asia will help to develop a significant understanding of the impact of Market Liberalization in the Asia-Pacific on the growth and development of Air Asia. Gamebox Wordpress Template there. PESTEL analysis of the airlines conducted is as follows: Political factors: Air Asia faces increases challenge while operating is business outside Malaysia due to bilateral agreements.