The Behavior Gap, written by Carl RIchards, helps people understand the emotion behind many of their decisions connected to money. Norton Ebook Promo Code more. The behavior gap Download the behavior gap or read online here in PDF or EPUB. Please click button to get the behavior gap book now. All books are in clear copy here.

Author by: Carl Richards Language: en Publisher by: Penguin Format Available: PDF, ePub, Mobi Total Read: 39 Total Download: 934 File Size: 48,5 Mb Description: 'It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security.

It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but it's not rational.'

-From The Behavior Gap Why do we lose money? It's easy to blame the economy or the financial markets-but the real trouble lies in the decisions we make. As a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over. Firmware 3.72 Download more. They were letting emotion get in the way of smart financial decisions. He named this phenomenon-the distance between what we should do and what we actually do-'the behavior gap.' Using simple drawings to explain the gap, he found that once people understood it, they started doing much better.